STÜSSY 40TH ANNIVERSARY COLLECTION
10 / 27 / 2020
To commemorate their 40th anniversary, Stüssy has created a limited-edition varsity jacket, t-shirt, and ring.
The IST varsity jacket, a staple of the brand since the early years, features “Earth in the corner pocket” embroidery with an International Stussy Tribe 8-Ball Globe back patch. All flagship Stüssy Chapter’s & Dover Street Market will receive a custom embroidered name on the chest, while select Stüssy Chapters and stussy.co.uk will receive jackets with “NY.L.T.LA” branding. Original IST members Don Letts and Mark Lebon connected in Mark’s London studio to capture the friends & family edition of the varsity jacket.
The t-shirt, created by IST members Cali Thornhill Dewitt and Tremaine Emory, celebrates the global history of the brand, solidifying Stüssy’s position in the fight against racism and encouraging the next generation of leaders. 100% of net proceeds from the sale of this t-shirt will go to the Equal Justice Initiative.
The ring is gold plated silver with inscriptions on both sides marking their 40 years in business: “Stüssy 1980” and “Tribe 2020”.
The 40th Anniversary Collection will be available in Chapter Stores, Dover Street Market and stussy.co.uk on Friday, October 30th.
Editorial Photographer: Mark Lebon
Ring Photographer: Conrad Brown
Model: Don Letts